Content Marketing
A free video course from Haelsoft on researching, planning and building a content marketing strategy around the buyer journey.
About this course
Six video lessons from Haelsoft on content marketing, from the fundamentals to a step-by-step strategy.
You'll see how content builds awareness, trust and long-term growth; how to research your content, competitors and audience; how to match content to each stage of the buyer journey; and how to plan goals, buyer personas and a content calendar.
The lessons are Haelsoft videos hosted on YouTube (https://www.youtube.com/playlist?list=PLN6HeB40cvHdIQtuB25ZFrVLaBXMgnJnh).
What you'll be able to do
- Explain what content marketing is and how it supports business growth
- Research content using an audit, competitor analysis and social listening
- Match content formats to each stage of the buyer journey
- Plan content with goals, a buyer persona and a content calendar
- Build a content marketing strategy step by step
Curriculum
1 section · 6 lessons
01Content marketing6 lessons
- Introduction to Content MarketingFree preview
- Content Marketing Research Explained: Audit, Competitors and Social Listening
- How to Match Content to the Buyer Journey for Maximum Conversions
- Content Marketing Plan: Goals, Buyer Persona and Content Calendar Explained
- How to Build a Content Marketing Strategy Using the Buyer Journey, Step by Step
- What You Need to Know About Digital Research
Before you start
No prerequisites are listed for this course.
Skills covered
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