Scholarship pathway
Digital Marketing and Growth
Help organisations attract, convert and retain customers through digital channels.
Example topics
What you could learn
These topics are illustrative. They'll be confirmed as specific courses and curricula are approved, and not every topic has a published course yet.
- SEO
- Google Ads and paid search
- Social media
- Paid social
- Content strategy and copywriting
- Email marketing
- Analytics
- Conversion optimisation
- Marketing automation
- Performance reporting and experimentation
Where it can lead
Career applications
Digital marketing, SEO, paid media, growth marketing and marketing analytics.
The programme helps you build skills and a portfolio. It can't guarantee a job or any particular outcome.
Keep exploring
Other pathways
- Software and Web Development
- Data Analytics and Data Science
- Artificial Intelligence and Machine Learning
- Cybersecurity and IT Support
- Cloud Computing and DevOps
- UI/UX and Digital Product Design
- Content Creation and Multimedia
- Entrepreneurship and Digital Business
- Remote Work and Freelancing
- Project Management, Leadership and Business Skills
- Career Readiness and Professional Development